Hotjar Ltd Privacy Policy and Terms

Privacy Score

82 /100

Security Rating

Hotjar's privacy policy is comprehensive, but it lacks clarity in some areas, and users' rights are not fully protected.

hotjar.com Last analyzed: December 14, 2023

View Privacy Policy View Terms of Service

Website

Technology Digital Downloads Software Development Analytics Service

Privacy Score

82 /100

Security Rating

Detailed Analysis

Data Practices & Privacy Protection

Max 35 points

28 /35

Strengths

Hotjar provides a clear and comprehensive privacy policy that explains what personal data is collected, how it is used, and how it is shared.
The policy also explains the legal basis for data processing and provides information on how to exercise privacy rights.
Hotjar has implemented measures to protect personal data, including encryption, secure servers, and access controls.

Areas for Improvement

The policy does not provide a clear explanation of how personal data is used for marketing purposes.
The policy does not provide a complete list of all data types collected, and some purposes for data collection are vague.
Hotjar shares personal data with third-party service providers, but the policy does not provide a clear list of these providers.

Unusual Elements

Hotjar collects and processes personal data from visitors to its site, including IP addresses, device information, and usage data.
Hotjar uses cookies to process information, including standard internet log information and details of the visitor's behavioral patterns.

User Rights & Control

Max 25 points

18 /25

Strengths

Users have the right to request deletion of their personal data, and Hotjar will delete it within 30 days.
Hotjar provides users with the right to opt-out of marketing communications.
Hotjar provides users with the right to access and correct their personal data.

Areas for Improvement

The policy does not provide a clear explanation of how users can exercise their rights, and the process for requesting deletion is not clear.
Hotjar does not provide users with the right to data portability, and users cannot export their personal data.

Unusual Elements

Hotjar uses a select number of trusted external service providers for certain technical data analysis, processing, and/or storage offerings.
Hotjar shares personal data with third-party marketing platforms for marketing purposes.

Legal Fairness & User Protection

Max 20 points

16 /20

Strengths

Hotjar has implemented measures to protect personal data, including encryption, secure servers, and access controls.
Hotjar has a data protection officer who is responsible for ensuring compliance with data protection laws.

Areas for Improvement

Hotjar does not provide users with the right to sue for damages in the event of a data breach.
The policy does not provide a clear explanation of how Hotjar will respond to data breaches, and the process for notifying users is not clear.

Unusual Elements

Hotjar has concluded Standard Contractual Clauses with entities who share personal data outside of the EU.
Hotjar has implemented measures to protect personal data in the event of a merger, acquisition, or sale of assets.

Clarity & Comprehension

Max 20 points

20 /20

Strengths

The policy provides definitions for key terms, including 'personal data' and 'data processing'.
The policy is written in clear and concise language, and the structure is logical and easy to follow.

Areas for Improvement

The policy is lengthy and contains some technical terms that may be difficult for non-technical users to understand.
The policy does not provide a clear explanation of how personal data is used for marketing purposes.

Unusual Elements

Hotjar shares personal data with third-party marketing platforms for marketing purposes.
Hotjar uses a select number of trusted external service providers for certain technical data analysis, processing, and/or storage offerings.

Critical Issues & Comparisons

Critical Issues

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Hotjar Ltd Privacy Policy and Terms

Detailed Analysis

Data Practices & Privacy Protection

Strengths

Areas for Improvement

Unusual Elements

User Rights & Control

Strengths

Areas for Improvement

Unusual Elements

Legal Fairness & User Protection

Strengths

Areas for Improvement

Unusual Elements

Clarity & Comprehension

Strengths

Areas for Improvement

Unusual Elements

Critical Issues & Comparisons

Critical Issues

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