comScore Privacy Policy and Terms

Privacy Score

72 /100

Security Rating

Comscore's privacy policy and terms of service provide a good foundation for user protection, but there are areas for improvement, including data collection scope, retention policies, and opt-out mechanisms.

comscore.com Last analyzed: September 16, 2024

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Technology Market Research Digital Analytics Data Analytics

Privacy Score

72 /100

Security Rating

Detailed Analysis

Data Practices & Privacy Protection

Max 35 points

28 /35

Strengths

Comscore provides a detailed description of the types of personal information it collects, including online identifiers, Internet or other electronic network activity, and general geolocation information.
The company provides information on how it uses personal information, including for interest-based advertising and market research.
Comscore offers opt-out mechanisms for interest-based advertising and market research.

Areas for Improvement

Comscore's data collection scope is broad, and it may collect sensitive personal information without explicit consent.
The company shares personal information with third parties, including Comscore affiliates, subsidiaries, or parent companies, as well as third-party data enrichers, data quality aggregators, and providers of data match services.
Comscore's data retention policies are not clearly defined, and it may store personal information for an indefinite period.

Unusual Elements

The company's participation in the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF).
Comscore's use of ScorecardResearch cookies or similar technologies to collect data for interest-based advertising purposes.

User Rights & Control

Max 25 points

20 /25

Strengths

Comscore provides users with the right to access and delete their personal information.
Comscore allows users to designate an authorized agent to exercise their rights on their behalf.
The company offers a Data Subject Rights Page where users can exercise their rights.

Areas for Improvement

The company's opt-out mechanisms for interest-based advertising and market research may not be effective if users delete or block cookies.
Comscore's process for verifying user identity may be cumbersome, and users may be required to provide additional information to exercise their rights.

Unusual Elements

Comscore's requirement that users not be required to create an account to submit a request or have it fulfilled.

Legal Fairness & User Protection

Max 20 points

12 /20

Strengths

The company provides a clear description of its dispute resolution process and the applicable laws that govern its relationships with users.
Comscore's Terms of Service and Privacy Policy are comprehensive and provide detailed information on the company's practices.

Areas for Improvement

Comscore's liability terms are broad, and the company disclaims all warranties, express or implied, including implied warranties of merchantability and fitness for a particular purpose.
The company's indemnification clause may be overly broad, and users may be required to indemnify Comscore for any claims arising from their use of the System.

Unusual Elements

Comscore's class action waiver, which prohibits users from participating in class arbitration proceedings or consolidating claims with other users.

Clarity & Comprehension

Max 20 points

12 /20

Strengths

The company provides clear and concise language in its policies, making it easier for users to understand its practices.
Comscore's Privacy Policy and Terms of Service are well-organized and easy to navigate.

Areas for Improvement

Comscore's policies may be lengthy and complex, making it difficult for users to fully understand the company's practices.
The company's use of technical terms and jargon may be confusing for non-expert users.

Unusual Elements

Comscore's requirement that the English version of its policies is the authoritative version, except where prohibited by applicable law.

Critical Issues & Comparisons

Critical Issues

Industry Comparisons

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comScore Privacy Policy and Terms

Detailed Analysis

Data Practices & Privacy Protection

Strengths

Areas for Improvement

Unusual Elements

User Rights & Control

Strengths

Areas for Improvement

Unusual Elements

Legal Fairness & User Protection

Strengths

Areas for Improvement

Unusual Elements

Clarity & Comprehension

Strengths

Areas for Improvement

Unusual Elements

Critical Issues & Comparisons

Critical Issues

Industry Comparisons

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